CIAC, Qatar Airways forge business partnership
CLARK FREEPORT — The Clark International Airport Corporation (CIAC) and Qatar Airways have agreed to work together for the development of Clark International Airport (CRK).
In line with this, Qatar Airways has bared plans to target upscale travelers going to destinations in Europe, the USA and the Gulf Cooperation Council (GCC) countries.
President Rodrigo Duterte earlier announced the greater utilization of the Clark airport as international gateway, s a move to decongest the Ninoy Aquino International Airport in Manila.
Department of Transportation (DOTr) Secretary Arturo Tugade on Monday said that among the benefits from the recent trip of the President to China is the increase in flights through the CRK.
Officials of CIAC, led by its President and CEO Alexander Cauguiran, met Monday with Qatar Airlines country manager Paolo Pausini on further cooperation and strengthened partnership to make Clark airport more active.
Qatar Airways is a major international carrier at CRK, with regular Clark-Doha and vice versa servicing mostly overseas Filipino workers (OFW) in Central and Northern Luzon.
Pausini said Qatar Airways is looking to expand its market by developing leisure, business and corporate traffic to Europe, the USA and the Gulf countries by tapping into its network in the Philippines, South Africa, North Africa and the Middle East.
Pausini said Qatar Airways is now working on an 18-month marketing plan for Clark airport.
Cauguiran, for his part, said marketing for airport and the airlines operating at the Clark airport is a key part of CIAC’s plans and programs.
“This is a plan of action we have approved during our recent strategic planning conference,” Cauguiran said, adding that CIAC will be conducting road tours to promote the flights at the Clark International Airport.
“The marketing and branding campaign will target our catchment area like the Northern Philippines and the northern part of Metro Manila like Caloocan and Quezon City,” he added.
CIAC will be visiting many regions in the Northern Philippines, Camanava (Caloocan, Malabon, Navotas, Valenzuela) area during its road tours to inform potential passengers, particularly OFWs on the benefits and convenience of flying out and into Clark.
Pausini said Qatar Airways will cooperate in the co-branding activities and roadshows.
“It’s very important to promote Clark as even a better gateway to the crowded Manila,” he stressed.
Aside from Qatar Airways, Clark Airport is also host to other Middle East carrier such as Emirates Airlines with daily circular service via Dubai-Cebu-Clark.
Others airlines operating in Clark include South Korea’s Asiana Airlines and Jin Air via Incheon-Clark and Pusan; Dragonair via Clark-Hong Kong, Cebu Pacific via Singapore, Hong Kong and Macau and domestically to Cebu; Tiger Air via Singapore.